The position of traditional costume varies greatly in Austria. In Vienna in particular, it is often associated with history and therefore has negative connotations.
But there are areas where the dirndl is a completely natural piece of clothing that is worn every day. For every occasion. In the federal capital, on the other hand you instantly feel like an “autsider”. Except at the very odd times when someone came up with the strange idea of transferring the Munich Oktoberfest to Vienna – where you then see a lot of people dressed up.
In these pictures, which were taken in the Salzkammergut (Capital of Culture 2024), these wonderful everyday habits are presented in documentary form. There it’s commonplace, in Vienna it’s outstanding.
Photos from the Salzkammergut and bags specially designed by fishyourbag are presented.